the american public polls said 41% know him. 70% obviously know president obama. he's kind of seen more open, more accessible and to try to get rid of that image of being just a wealthy businessman. >> what does president obama need to do? can he just stay the course and win this thing? >> some say all he has to do is not drool on tv. act presidential. don't be aloof. don't be smug. don't be arrogant. just be yourself. people know you. don't give any reason for people to dislike you because people already do like you and to tell them why the next four years will be better for people who are in dire economic straits than the last four years. >> speaking of which, vice president joe biden certainly not making that task easier the day before remarking that the middle class is getting buried. hello? they've been in charge four years. >> we've talked about this before and i predicted and accurately that joe biden would misspeak, not be elegant in phrasing something and he is true to form. people don't vote for vice presidents. they vote for president. bind is on the ti